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Wes Bush

Wes Bush

Product-Led Growth expert, author, and founder of ProductLed

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Toronto, Canada
Joined December 2025
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Summary

Wes Bush is a leading authority and pioneer in Product-Led Growth (PLG), known for his foundational work in transforming how SaaS companies approach customer acquisition and scaling. His expertise stems from a pivotal 'Aha! Moment' at Vidyard in 2016, where a freemium product launch garnered over 100,000 users, proving the efficacy of product-led strategies. He has since dedicated his career to teaching and implementing these strategies. productled+2
As the CEO and Founder of ProductLed, Wes has built a premier education and implementation firm that has helped over 300 SaaS companies collectively achieve more than $1 billion in self-serve revenue. He empowers founders and teams globally to implement product-led systems, focusing on scaling profitability and customer success through product-driven engagement. productled+2
Wes is a prolific author and content creator, having penned bestselling books like "Product-Led Growth: How to Build a Product That Sells Itself," which has sold over 100,000 copies, and co-authored "Product-Led Onboarding." He also hosts the ProductLed Podcast, sharing insights from top industry leaders, and is preparing to launch a new book, "Product-Led Scale," in 2024. productled+4
Beyond his professional pursuits, Wes Bush is an active angel investor and maintains a passion for an athletic lifestyle, regularly participating in endurance sports such as triathlons, including multiple Ironman 70.3 events. He also enjoys world travel and delves into history books, embodying a life dedicated to continuous learning and personal challenge. wesbush+2

Work

Education

Writing

Product-Led Scale: The Go-To Manual for Scaling a Product-Led Business

September 1, 2024

A book aimed at scaling SaaS businesses to 7, 8, or 9 figures in ARR without reliance on a sales team, introducing a 9-step system for building a strong product-led foundation.

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Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

June 1, 2021

Co-authored with Ramli John, this book is an essential guide for SaaS professionals to perfect their user onboarding process, outlining a 6-step strategy to help new users quickly experience product value and increase conversion rates.

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Product-Led Growth: How to Build a Product That Sells Itself

January 1, 2019

A bestselling book that popularized the product-led growth approach, providing frameworks, onboarding strategies, value metrics, and email templates for companies to use their product as a growth engine. It has sold over 100,000 copies globally.

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Hobbies

An avid endurance athlete and triathlete, having completed at least three Ironman 70.3 events. wesbush+1

Enjoys traveling and reading history books. wesbush+1

Actively participates as an angel investor. wesbush