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Hugo Ste9panian

Hugo Ste9panian

Responsible social media & content strategist focused on sustainable communication

Lyon, France
collective+1
Joined January 2026
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Favicon imagebangercommunication.substack.com
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Summary

Advocate for responsible communication and 'post-growth' approaches — Hugo frames communication within planetary limits, arguing that marketing must prioritise usefulness, transparency and long-term transformation rather than growth-at-all-costs. hugo-stepanian+1
Practitioner of social media and content strategy for B2B, corporate and RSE-focused organisations — he leads social media programmes, leader advocacy, community management and paid social for clients including EDF, ENGIE, ABB, VMware and public-sector bodies. hugo-stepanian+1
Experienced trainer and educator — regularly delivers professional trainings and teaches at institutions (Sup de Pub, Proactive Academy, SQLI ASTON INSTITUT), training over a thousand people in digital marketing, social media and AI-for-editorial topics. collective+1
Creator and curator of editorial projects — runs the Banger ! newsletter that surfaces creative campaigns and ideas in communication responsible, and publishes playbooks and glossaries to support practitioner learning. substack+1
Collaborative and collective-oriented operator — works within and alongside collectives (Grain Blanc, Positive Studio) and supports climate action via Time for the Planet, blending agency, freelance and cooperative modes of work. grainblanc+2

Work

Education

Projects

Writing

Banger ! nb01 : Gue9rilla, de9tournement et parodie

February 1, 2025

Newsletter edition highlighting street marketing, guerrilla advertising and parodies applied to responsible communication campaigns and their social impact.

Favicon imagebangercommunication.substack.com

Tendances contenus web et re9seaux sociaux 2019 (Slideshare)

January 1, 2019

Slide deck covering trends in web content and social media for 2019, produced for professional audiences and teaching purposes.

Favicon imageslideshare.net

Playbook: Structurer et de9ployer un programme d'advocacy en 2026

Operational playbook compiling field learnings and best practices for structuring employee advocacy programmes and leader advocacy.

Favicon imagehugo-stepanian.com

Hobbies

DJ and founder of an electronic music collective (House, Breaks, Techno, Afro) that performs in clubs and cultural venues. grainblanc