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Yann Gourvennec

Yann Gourvennec

CEO, digital marketing strategist, lecturer and photographer

Paris, France
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Joined March 2025
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Summary

Experienced digital marketing leader and entrepreneur: Yann founded Visionary Marketing in 2014 and runs the long‑standing Marketing & Innovation site (created in 1996). He advises and trains B2B organizations on digital transformation, content strategy, marketing automation, and runs an agency that publishes podcasts and resources used in executive education. visionarymarketing+2
Academic and executive educator: Yann has long teaching ties—he served as Program Director for GEM's Advanced Master's in Digital Business Strategy (2015–2019) and continues to lecture for Paris School of Business, MBA ESG and OMNES Education (including GenAI/content programs). He blends classroom teaching with real business case work and masterclasses. slideshare+2
Practitioner‑researcher and public voice on AI & content: Yann writes and speaks often about generative AI, content strategy and the changing economics of content ("content shock"), producing interviews, podcasts and articles that connect academic reports, industry practice and pedagogy. visionarymarketing+2
Artist and photographer: alongside his agency work he maintains Antimuseum, a public portfolio of photography and watercolours, and offers professional portrait and studio photography in Paris — demonstrating a long‑term commitment to visual arts as both practice and publication. antimuseum+1
Mentor, speaker and commentator: Yann is an active public speaker, contributor to outlets (BNET/CBS), mentor (KUNACT), and participates in industry events and awards (e.g., Social Media Awards); he maintains profiles and publishing outlets to disseminate practical guidance for practitioners. cbsnews+1

Work

Education

Projects

Writing

Content Shock: Surviving the Content Shock In The Age of GenAI

December 1, 2023

Longform article and podcast discussing the impact of generative AI on content strategy and the OMNES Education program on content creation in the age of AI.

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Mastering Digital Marketing Like A Boss (co‑author)

January 1, 2014

Book on broader digital marketing themes co‑authored with Hervé Kabla and others; part of a series of practitioner books.

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Mastering Social Media Like A Boss (co‑author)

January 1, 2011

Book co‑authored with Hervé Kabla on social media strategy and practice.

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Hobbies

Photography and watercolour painting (runs Antimuseum, publishes photo essays and sells prints). antimuseum+1