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Troy Vosseller

Troy Vosseller

Co-Founder of gener8tor, Sconnie Nation, and Sconnie Beer

Milwaukee, Wisconsin
Madison, Wisconsin
Joined May 2026

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12.6K connections
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gener8tor Leadership
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Startup Founders Operators
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Venture Investors
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Ecosystem Builders
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Operations Strategy
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Corporate Legal Professionals
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Tech VCs

Summary

Troy Vosseller is a serial entrepreneur with a strong foundation in his academic pursuits, having earned a BA, MBA, and JD from the University of Wisconsin-Madison. His entrepreneurial journey began during his undergraduate studies with the co-founding of Sconnie Nation, an apparel company, which eventually expanded to include Sconnie Beer. This early success demonstrates his ability to identify market opportunities and build a brand from the ground up, leveraging local pride and effective marketing strategies, which laid the groundwork for his future ventures. wisc+3
Vosseller is a prominent figure in the startup accelerator ecosystem, most notably as the Co-Founder of gener8tor. He is dedicated to fostering entrepreneurship in "underestimated regions," providing crucial support and resources to startups outside traditional tech hubs. His 'founder-first' philosophy, characterized by concierge support, industry-agnostic programs, and alumni mentorship, has enabled gener8tor to become a nationally recognized accelerator with a significant impact on job creation and capital raised for portfolio companies across North America. xraise+4
Troy Vosseller actively contributes to the academic and entrepreneurial community through his work as a Clinical Assistant Professor and Supervising Attorney at the University of Wisconsin Law School's Law & Entrepreneurship Clinic. In this role, he provided free legal services to budding startups and entrepreneurs, demonstrating a commitment to supporting the next generation of business leaders. He also continues to be involved with the UW-Madison community, receiving the Entrepreneurial Achievement Award for his success and dedication to encouraging new entrepreneurs. wisc+2
Vosseller's entrepreneurial approach emphasizes key lessons for founders: starting early, avoiding narrow-minded advice, prioritizing growth as survival, recruiting a strong team, and viewing mistakes as learning opportunities. He advocates for a global vision beyond local boundaries and highlights the importance of strategic momentum and community building in achieving sustainable growth, as evidenced by gener8tor's successful expansion across diverse geographies and industries. xraise+1

Work

Education

Hobbies

Engages in pickleball. nitter