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James Sandoval

James Sandoval

Founder & builder — B2B marketplace, cloud GTM and partnerships leader.

checkyourfuel
London, United Kingdom
Joined January 2025
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Summary

Serial builder and founder with deep expertise in B2B services marketplaces: James founded and led MeasureMatch from 2016 through early 2025, building marketplace and platform features (AtlasGM) to connect enterprise buyers with specialist cloud, data and analytics consultants. He combines product, GTM and partnerships experience aimed at selling services through marketplaces and hyperscaler channels. theorg+2
Experienced agency and enterprise GTM leader: Across a 1999–2008 agency career and later senior leadership roles (including Signal EMEA), James has strong background in analytics, search, technology and partnerships—skills he leveraged when creating tech-enabled services businesses. medium+1
Operator who blends product, partnerships and community: Post‑CEO activity shows James in builder and community roles (DoublePortrait, The Wick advertising/sponsorship, CheckYourFuel), indicating an orientation toward hands‑on product work, local cultural engagement, and coaching/self‑awareness tooling. beehiiv+2
Founder experience in multiple exits / corporate lifecycle events: Company filings and public records show co‑founder/director roles and later corporate change (Pikslme filing history, Invizua filings), demonstrating experience founding, operating and navigating UK company processes and exits/acquisitions. gov+1

Work

Education

Projects

Writing

My Digital Hero: James Sandoval, Founder & CEO, MeasureMatch

September 1, 2023

Interview/profile Q&A about career, inspirations and MeasureMatch (New Digital Age profile/interview).

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HCC Data & Tech #012 - Interview with James Sandoval (MeasureMatch)

March 1, 2019

Podcast / video interview discussing MeasureMatch's marketplace approach, the problems it solves for enterprise data/marketing teams, and the founder's product/GT M thinking.

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It’s time for the big reveal. [deep breath] I’m launching my new venture! Here’s a slice of the backstory…

December 1, 2016

Personal long-form post describing career background and the origin story for MeasureMatch; includes reflections on agency experience, Signal, and the idea behind MeasureMatch.

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Hobbies

Local community & creative placemaking in Hackney Wick / Fish Island — involvement with The Wick publication and local cultural initiatives. beehiiv

Writing and sharing long-form reflections and product/backstory posts on Medium; interest in coaching/self-awareness (CheckYourFuel). medium+1

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