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Lluis Gasso

Lluis Gasso

Fractional Head of Analytics for DTC eCom

Barcelona, Spain
lluisgasso
Joined May 2026
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Network

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Summary

Fractional Head of Analytics focused on DTC eCommerce governance and adoption-first delivery — runs two-week DAR loops and 'The First Loop' to deliver a single trusted artifact and align stakeholders before scaling tools or AI. lluisgasso+1
Experienced data engineering and analytics leader with 14+ years building measurement systems and data foundations for enterprises and DTC brands (Honeylove, J&J, Equifax, SKY TV), emphasizing definitions, lineage, and governance over tooling. lluisgasso+1
Practical builder and experimenter with AI and RAG systems — authors blog and Medium posts about shipping AI (NutriClaim {Lab}, OctaPicks), and publishes tools (AI readiness assessment) illustrating an engineering-first approach to applied AI. lluisgasso+2
Active in engineering communities and open-source troubleshooting (Airbyte issues, GitHub gists), demonstrating hands-on platform debugging and connector contributions. github+3

Work

Education

Projects

Writing

What building a RAG system taught me about shipping AI that actually works

March 1, 2026

Blog post detailing lessons from building NutriClaim {Lab}, including chunking, model selection, costs, and product/engineering trade-offs for RAG systems.

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I Built a Production App Using Three AI Tools — Here’s What Actually Worked

January 1, 2026

Medium essay describing how multiple AI tools were organized as a virtual team to ship a production-ready app (OctaPicks), lessons on decision ownership and AI tooling.

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What is RAG and why it often fails

Blog post discussing Retrieval-Augmented Generation (RAG), common failure modes, and practical recommendations for building reliable systems.

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Manifesto for Data Practices (contributor/signatory)

Public manifesto outlining values and principles for effective, ethical, and modern data teamwork; listed among contributors/signatories.

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Hobbies

Writes about product, AI-assisted development, and analytics on Medium and his blog. medium+1