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Evan LaPointe

Evan LaPointe

Founder helping companies build high-performance teams

evanlapointe
Park City, Utah
Joined January 2025
Favicon imagecore-sciences.com
Favicon imageevanlapointe.medium.com
Favicon imagemaven.com
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Network

12.4K connections
🎨
Adobe Product Tech
⚙️
Product Engineering Leadership
📈
MarTech Digital Marketing
🚀
Startup Founders Advisors
📊
Digital Analytics Leaders
🤝
Adobe Sales Strategy
🏦
Baker Boyer Bank Network

Summary

Serial entrepreneur and product leader who blends analytics, product, and behavioral science. Evan co-founded Marketing Alpha and Search Discovery's analytics practice, invented Satellite (a tag-management product later acquired by Adobe), and after the acquisition led product strategy and innovation for Adobe's Experience/Digital Experiences business before founding CORE to operationalize team and cognitive science for organizations. core-sciences+2
Founder of CORE, focused on measuring and improving the human and cultural drivers of high-performance teams. CORE produces assessments and training (e.g., CORE Identity) that link personality, brain systems, and team practices to better meetings, decisions, and innovation. core-sciences+1
Public-facing teacher, writer, and speaker: publishes essays on Medium about influence and organizational performance, runs public courses (Maven), and appears on industry podcasts and newsletters to teach frameworks that translate behavioral science into workplace practices. medium+2
Practical analytics and product background: early career roles combined quantitative modeling and analytics with product and strategy — which underpin his approach to building measurement-driven products and team-level interventions. analyticshour+1

Work

Education

Projects

Writing

How to argue with your boss

May 5, 2020

Medium essay offering frameworks for communicating and persuading in workplace contexts.

Favicon imageevanlapointe.medium.com

The disturbing yet inspiring statistics of expertise

April 22, 2020

Medium piece on the value and distribution of expertise and how organizations can leverage experts.

Favicon imageevanlapointe.medium.com

Podcast interview: #080 Making Sh** Happen with Evan LaPointe

January 16, 2018

Long-form interview / podcast (Analytics Power Hour) covering analytics, product, team dynamics, and organizational change.

Favicon imageanalyticshour.io

Various analytics/strategy columns and guest pieces (Search Engine Land)

Contributor pieces on analytics, PPC/SEO integration, and measurement best practices (Search Engine Land contributions, circa 2009–2011).

Favicon imagesearchengineland.com

Hobbies

Golf, multi-instrumentalist (music), vinyl collecting, Airstream / travel, voracious reader core-sciences

Notes

NMNadya Mitchenersaid
ELEvan LaPointe
has made a significant impact as a founder of a technology company.

Nov 17, 2025