Yoann Pavy

Yoann Pavy is a highly experienced growth marketing leader with a focus on disruptive businesses and community building. He has held key roles in scaling startups, including Chief Growth Officer at AIApply, CMO at Nude (acquired by Tembo), VP of Marketing at Laced, and Head of Growth at Depop. His expertise spans user acquisition, paid social, and leveraging data for strategic growth. rocketreach+4

He is a strong advocate for data-driven experimentation in marketing, emphasizing the importance of testing everything and avoiding subjectivity. He has directly managed over £50 million in media budgets, demonstrating a strong capability in deploying capital effectively to drive growth. mattbyrom+2

Yoann is the co-host of the 'In Growth We Trust' podcast, which focuses on growth marketing strategies, online distribution, viral loops, network effects, content, and startup growth. He launched the podcast from 0 to 2,500 monthly downloads in under 6 months using AI, highlighting his practical application of growth tactics. spotify+2

His experience at Deliveroo included scaling user acquisition through paid social in a highly granular way, targeting specific cities and postcodes across multiple countries. At Depop, he focused on social media to reach a Generation Z audience, emphasizing user-generated content and a flexible content strategy. mattbyrom+2

Yoann transitioned from an engineering background in automotive to digital marketing, demonstrating adaptability and a keen interest in technology and social media. He emphasizes continuous learning and hands-on experimentation in the rapidly evolving digital marketing landscape. mattbyrom+2