Joseph Choi

Early-career media founder and newsletter operator — Joseph has repeatedly launched and grown niche newsletters and related businesses (Tech Pod, Scroll Stoppers, iykyk.careers). He turned audience engagement into real value (mentorship programs, sponsorships) and ultimately sold Tech Pod; his experience shows a focus on building highly engaged, monetizable audiences. acquire+2

Product & growth generalist who moved into Google product roles — Joseph used side projects and marketing/ops experience to enter Googles rotational programs (APMM 1st then APM) and has worked on launching products at YouTube, combining product skill with distribution knowledge. iykyk+1

Community & distribution-focused founder — he builds communities (Consumer Club) and runs workshops and IRL events to help consumer app founders scale through content and TikTok-driven distribution; the community explicitly trades playbooks and viral tactics. joinconsumerclub+2

Hands-on paid acquisition and growth background — across e-commerce, political campaigns, and startups hes run paid media and growth efforts. His talks and interviews discuss tactical growth work (ads, creator strategies) and paid acquisition experience that predate his PM work. youtube+1