Vanshika Bitthariya
Product designer focused on empathetic, strategic digital experiences
vanshika-bitthariya
New Delhi, India
Gurugram, Haryana, India
Joined February 2026
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Network
446 connectionsSummary
Product designer focused on empathetic, outcome-driven interfaces — her portfolio highlights projects that balance user needs with business impact (for example, a stated account and landing page redesign that increased conversions and engagement). goodvann
Built on an architectural background — she holds a B.Arch and has participated in architecture/competition activities, and she leverages design-thinking methods when approaching UX problems. transparence+2
Active creator and documenter — she publishes UX case studies and essays on Medium and shares UI work on Dribbble and Behance, indicating a practice-oriented approach to learning and portfolio-building. medium+2
Explores tooling and process improvement — she has written about integrating AI into the product design workflow and using AI-assisted tools for research, personas, and summarization. medium
Work
Education
Projects
Writing
Leveraging with AI as a Product Designer
July 1, 2023Reflections and learnings from a workshop about how AI tools can augment product design workflows and support tasks like interview summarization, persona creation and ideation.
An Attempt to Increase AOV by Evaluating Personalized Recommendation Flow
April 1, 2023UX sprint write-up and analysis focused on evaluating personalized recommendation flows to increase average order value.
UX Case study- Enhancing User Experience of the Terrace.
December 1, 2022A UX case study documenting the design-thinking process (empathize, define, ideate, prototype) applied to improving terrace user experience.
UX Case Study: Alcohol Delivery App
May 1, 2022A UX case study exploring research, personas, competitive analysis, wireframes and high-fidelity screens for an alcohol ordering and delivery app.