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Tory Reiss

Tory Reiss

3x Fintech Founder & CEO Revolutionizing Alternative Investments

toryreiss
New York, New York
Austin, Texas
Joined November 2024

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Summary

Tory Reiss is a serial fintech entrepreneur, having founded or co-founded three venture-backed companies: Equi (current), Archblock (previously TrustToken), and Harvest Money. His entrepreneurial journey began from a personal necessity to manage significant debt after college, which led him to become passionate about financial literacy and innovative financial solutions. about+4
Reiss has extensive experience in alternative investments and decentralized finance. At Archblock, he launched TrueFi ($1.7B+ in originations) and TrueUSD ($1B+ market cap), building the world's first fully-backed USD Stablecoin. Now at Equi, he aims to democratize access to top-performing alternative investments, addressing the disconnect between public market rallies and underlying economic realities by focusing on private market opportunities. about+3
Beyond his founding roles, Tory Reiss has a strong background in sales and business development at prominent tech companies. He was a Founding Sales Leader at Lob and held Enterprise Sales roles at Microsoft, where he focused on Windows mobility strategy and core infrastructure solutions for F500 clients, demonstrating a robust go-to-market and sales leadership skillset. about
Reiss is also a dedicated educator, having taught financial literacy for over a decade. His philosophy for building teams at Equi emphasizes hiring 'missionaries over mercenaries' and prioritizing intelligence and potential. He incorporates principles like 'Tikkun Olam' (repairing the world) into Equi's values, aiming to integrate charitable giving into the platform. about+2

Work

Education

Hobbies

Passionate about financial literacy and has taught classes on the subject for over a decade. about+2

His personal finance journey was ignited by significant debt after college, leading him to self-educate and develop expertise in wealth management. unifimoney

Notes

JGJonah Greenbergersaid
TRTory Reiss
has made a big positive impact on a team by leading with a Product Led Growth mindset.

Apr 22, 2026

SMSom Mohapatrasaid
TRTory Reiss
is a standout founder who has had a significant positive impact on their A16Z-backed company.

Nov 22, 2025

FBFalon Beckersaid they've seen
TRTory Reiss
successfully build and fundraise for an early-stage tech company.

Sep 25, 2025

JSJeremy Smithsaid
TRTory Reiss
is one of the most impressive tech founders they've seen raise a pre-seed round.

Sep 23, 2025

JGJonah Greenbergersaid
TRTory Reiss
made a strong positive impression on them with how they raised their pre-seed funding.

Aug 13, 2025