Siddhi Rote

Siddhi Rote is a detail-oriented UX/UI designer and researcher with a solid understanding of users' perspectives, seeking opportunities that recognize her potential and nurture her technical skills. She has a unique blend of data and design, approaching problem-solving with a logically creative point of view, ensuring harmonious and intuitive user experiences through consistent visual design, intuitive interactions, and a logical flow of information. pangea+1

She has experience in redesigning navigation flows, intranet migration, and leading stakeholder meetings to gather UX requirements, translating them into wireframes and designs through rapid prototyping. Notably, she contributed to a Microsoft SharePoint transition, improving usability for over 12,000 employees and oversaw an intranet migration of over 1,000 pages across 50 divisions, leading to a monthly increase of 5,000 views. pangea

Siddhi has conducted extensive user research, including user interviews with over 40 individuals for a fintech company's user flow redesign. She also utilized observational studies, competitive analysis, and contextual inquiries to develop UX strategies across diverse domains like beauty, fintech, construction, and healthcare. pangea

Her academic background includes a Master of Science in Information Design and Data Visualization from Northeastern University and a Bachelor's degree in Computer Science from San Francisco State University. She also served as a Teaching Assistant, leading design workshops and guiding students in user research, prototyping, and usability testing. pangea+2

Siddhi has shared instances of poor customer service experiences with airlines (Frontier Airlines and JetBlue) and a visa application center (VFS Global) on Twitter, highlighting issues with checking in, accessibility for non-English speakers, and IT problems. She also expressed strong opinions on Meta's user recovery process, criticizing its potential to overlook changes in user personal details. nitter