Shruti Rajagopal

I design systems-driven products for life's transition points—helping people and teams turn liminal moments into lasting transformation. My venture, Liminal Space, combines insights from analytical psychology, cognitive science, and modular architecture to build tools for identity, relationship, and team evolution. wiza+1

My approach: translate early signals—emotional cues, user behaviors, activation patterns—into resilient engagement ecosystems through behavioral-first design that productizes emotional intelligence. I specialize in turning liminal moments into durable upgrades. substack

My background combines strategic product leadership across 0→1 incubation and 1→n scaling at Asana (ARR/TAM expansion), Robinhood (infrastructure systems), and Ancestry (DNA activation). I've built onboarding systems, growth loops, and personalization engines across fintech, SaaS, and consumer products—always focused on operational clarity and platform extensibility. substack

As a woman of color in tech, I am deeply passionate about creating inclusive products that empower growth, consistently exploring the edges of ambiguity, experimentation, and systems thinking. rocketreach+1

Currently productizing modular tools and pilots for identity work, team transitions, and collective evolution—blending archetypal AI, user psychology, and data-driven experimentation. I'm preparing to raise my first round to scale Liminal Space's platform and expand pilot partnerships. I also write The Liminal Woman, a Substack exploring transition design and self-trust through essays and prompts. substack

Open to pilots, collaborations, advising, investor conversations, and select speaking engagements.

Investors interested in learning more can request access to a controlled data room via a form hosted on Notion. notion