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Aria Yang

Aria Yang

Marketing Leader in Fintech, Founder Branding, ex-VC Scout, Journalist

ariayang
San Francisco, California
Joined December 2025
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Summary

Aria Yang is a dynamic marketing and brand strategist with extensive experience in the fintech, tech, and media sectors. She excels in Go-To-Market strategies, founder branding, and leveraging digital platforms, demonstrated by her leadership roles at YouLand and MirWork, and her advisory capacity for a stealth startup. Her expertise bridges innovative technology with strategic communication. berkeley+2
With a Master's in Journalism from UC Berkeley, Aria possesses a unique blend of journalistic rigor and entrepreneurial drive. She has applied her storytelling skills in roles at Insider, Financial Times, and FlowGPT, and actively contributes to thought leadership through her Substack blog 'the clue.' and appearances on podcasts like 'Steven Data Talk'. She champions the power of narrative in branding and communication. berkeley+4
Aria is deeply involved in the startup ecosystem as a former Venture Scout at Y Combinator China and a Startup Advisor/Innovator in Residence at UC Berkeley's Sutardja Center. She actively mentors aspiring founders, focusing on practical aspects of marketing, PR, and fundraising, reflecting a strong commitment to fostering innovation and giving back to the community. berkeley+1
Her hands-on entrepreneurial spirit is evident in projects like 'Quick Mock', an AI interviewer tool she co-founded, and 'Siftly', a tool to extract product reviews from Reddit. She frequently shares insights on founder branding and startup strategies, demonstrating a practical approach to building and scaling ventures. producthunt+3

Work

Education

Projects

Writing

The clue. (Substack Blog)

A personal blog covering SF life, startups, career growth, and food recommendations, featuring articles like 'The Founder Branding Framework: How to Build Trust When You Have No Budget' and 'What VCs Want: 7 Key Insider Tips for Founders to Land The Deal'.

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Articles for Business Insider

Authored several articles as a Business Contributors Fellow for Insider, Inc., focusing on topics such as tech, salary transparency, and workspace verticals. Examples include 'Here's how much I made at Google, Meta, and LinkedIn — and why I ultimately left my $196,000 tech job'.

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How A Gen-Z Journalist Use ChatGPT to Simplify Her Writing Workflow

A blog post by Aria Yang published on FlowGPT, detailing her process of using ChatGPT to enhance her journalistic writing.

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