Shay Gaafar

Shay Gaafar is a serial entrepreneur with a strong foundation in technology and business analytics. She is the Founder and CEO of TwentyToo, an AI-powered e-commerce and retail intelligence platform, and previously founded a fashion brand called SHAY JAFFAR. linkedin+3

She possesses a diverse educational background combining technical expertise (Computer Science from Ain Shams University), entrepreneurial acumen (MBA from Babson F.W. Olin Graduate School of Business), business analytics skills (MS from NYU Stern School of Business), and a passion for fashion (Certificate in Fashion Styling from Fashion Institute of Technology). contactout

Shay has significant experience in large corporations like IBM and PepsiCo, where she held roles in IT consultancy, software quality, and commercial business management across the MENA region, demonstrating a blend of technical, analytical, and business development skills.

She is deeply involved in the entrepreneurial ecosystem, particularly supporting women in entrepreneurship. Her work includes being a Fellow Entrepreneur and Graduate Fellow for Women In Technology at Babson College, where she also received the Female Founder Impact Award and spoke at fashion entrepreneurship classes. linkedin+2