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Sarah Walsh

Sarah Walsh

Founder & Strategist — influencer marketing and brand strategy

sarahmwalsh
Lancaster, Pennsylvania, United States
Joined October 2025
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Summary

Influencer and brand strategist who builds long-term, data-informed influencer programs rather than one-off activations. Her agency work (Branch & Bramble) highlights program strategy, communications guidance for creators, and relationship-first activation to scale reach (e.g., the multi-year 'A Stake in Stardom' program). branchandbramble+1
Operator who transitioned from agency roles and online PR into founding her own consultancy, Next Era Influence, and publishing strategic writing on Substack — demonstrating a move from execution to advisory, thought leadership, and productized content (starter kit, newsletter). nexterainfluence+1
Public-facing communicator and speaker focused on empathetic, audience-first marketing: she has presented on book-marketing and influencer approaches (NetGalley/Publishing Innovation Forum) and is cited in industry coverage about brand–creator partnerships and influencer professionalism. netgalley+1
Early-career background in professional writing and editorial roles (York College BA in Professional Writing, editorial assistant posts), which informs her emphasis on narrative, tone, and clarity when building brand messaging and influencer briefs. yorkdispatch+1

Work

Education

Projects

Writing

Meghan Markle and the Truth About Online Authenticity

April 21, 2025

Substack essay about branding, intention, and the myth of 'authenticity' online — uses cultural examples to argue for intentional brand storytelling.

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A Minimalist Guide to Social Media for Your Brand

July 8, 2017

Practical guidance on running social media for brands (author bio lists Sarah as Online PR Specialist at Web Talent Marketing and notes her BA from York College).

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Hobbies

Reading and writing (personal blog / Substack writing) startupnation+1