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Sandeep Ravindran

Sandeep Ravindran

FMCG leader — General Manager, Food & Beverage Distribution

sandeepr
Dubai, United Arab Emirates
Joined October 2025
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Summary

Seasoned FMCG and food‑service leader with extensive GCC and India experience: Sandeep has spent over two decades in sales, trade marketing, and general management across confectionery, dairy, beverages and frozen foods — progressing from sales executive roles to national leadership and now general management at Trilok, where he manages retail, HORECA and omnichannel distribution. trilok+1
Deep expertise in channel strategy and trade marketing: his roles at Britannia, Tata Global Beverages and Freshly Frozen Foods indicate experience designing and running trade‑marketing programs, managing national accounts, and driving sales growth through modern trade and key‑account channels. scribd+1
Operational and distribution focus in the UAE: Trilok's public site and trade listings show the company supplies major retailers and HORECA clients in the UAE and manages mission procurement and import workflows — aligning with Sandeep's current GM role focused on retailer/HORECA relationships and omnichannel distribution in the region. trilok+2

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