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Sandeep Balaji

Sandeep Balaji

Serial entrepreneur, operator investor, growth consultant and GTM expert

sandeepbalaji
Bengaluru, Karnataka, India
Trivandrum, Kerala, India
Joined January 2026

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Summary

Sandeep Balaji is a seasoned serial entrepreneur and executive with over two decades of experience spanning consumer internet, enterprise software, media, consumer electronics, and engineering. As the CEO of IncrementumX (legal name Diro Business Solutions Private Limited), he leads an operator-led growth firm that provides custom Go-to-Market (GTM) solutions to early-stage startups, helping them achieve sustainable growth across diverse sectors like B2B, B2C, SaaS, AI/ML, healthcare, and D2C. sandeepbalaji+3
A global professional, Sandeep is fluent in seven languages and has extensive business development experience across Southeast Asia, Japan, Europe, and South Asia. His career journey includes an impactful period at Wipro Technologies, where he pioneered into sales in Japan leveraging his language skills, demonstrating adaptability and a knack for cross-cultural business development. youtube
Beyond his entrepreneurial ventures, Sandeep actively contributes to the startup ecosystem as an angel investor and advisor to both startups and mid-sized companies. He also co-hosts the 'Building in India' podcast, engaging in honest and candid conversations with industry leaders to guide first-time founders and those navigating the Indian startup landscape. youtube+3

Work

Education

Hobbies

Enjoys reading and traveling. youtube

Is a sports enthusiast, with a particular interest in golf. youtube

Identifies as a food connoisseur. youtube

Notes

AGAditya Gayakwadsaid that if they were recommending someone driving innovation at a startup,
SBSandeep Balaji
would be at the top of their list.

Jan 27, 2026

AGAditya Gayakwadsaid
SBSandeep Balaji
is one of the most effective sales leaders they've seen at winning enterprise retail deals with POS solutions.

Jan 7, 2026