Profile banner
Rugved V.

Rugved V.

Product designer and developer focused on human-centered AI

rkv
San Mateo, California
Joined February 2026
Favicon imagerugved.com
Favicon imagelinkedin.com
Favicon imagetwitter.com

Network

1.6K connections
🚀
Startup Founders Builders
🎯
Product Strategy Leadership
⚕️
HealthEquity Product Engineering
🤖
AI ML Engineering Product
🧠
Truewind AI Product
🤝
Fintech Healthcare Leaders
💰
Wealth Management Advisors

Summary

Bridges design and engineering: Rugved combines a software engineering background with product and interaction design, enabling end-to-end ownership from architecture and prototyping to visual and interaction design. rugved+1
Founder and operator: As founder and lead designer of BlueComma, Rugved led brand, product, development and growth efforts, reporting significant early revenue growth and conversion improvements that positioned the business for acquisition. rugved+1
Enterprise UX and design systems: At HealthEquity, Rugved focused on unifying fragmented products (HSA, FSA, Commuter) into a consistent, scalable platform, establishing a modular design system and measurable improvements in user satisfaction and operational metrics. rugved+1
Human-centered AI and mentorship: Current work emphasizes building human-centered AI experiences (Founding Product Designer at Truewind AI) and Rugved has community recognition for mentorship in UX (ADPList Top 100 mentor listing). rugved+2

Work

Education

Projects

Writing

HealthEquity, Unified platform (case study)

Case study describing the challenge of fragmented legacy systems across HSA, FSA and Commuter products and the design/architecture work to create a unified, scalable participant platform with a shared design system and improved user outcomes.

Favicon imagerugved.com

BlueComma (project case study)

Case study detailing brand design, e-commerce experience design, conversion optimization and growth experiments for BlueComma, including outcomes like doubled revenue and improved checkout conversion.

Favicon imagerugved.com

Claim submission App (case study)

Case study on redesigning HealthEquity's mobile claim submission flow with camera and AI integration to speed up and reduce errors in claim filing.

Favicon imagerugved.com

Hobbies

Enjoys long hikes, reading, experimenting in the kitchen, and brewing coffee. rugved

Similar profiles

GN

Gaurav Nukala

SVP of AI Product at Notable Systems

JP

Joji Philip

Head of Industry GTM, Global - Communications Vertical at Snowflake

MH

Mel Hogan

Design System Consultant at Association of American Medical Colleges (AAMC)

JV

Jeffrey Veen

Advisor at True Ventures

GB

George Burke

Co-Founder & COO at ExitValve = Tax-Free Founder & Investor Solution in CA/NYC

FR

Fletcher Richman

Cofounder & CEO at Stealth Startup