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Rugved V.

Rugved V.

Product designer and developer focused on human-centered AI

rkv
San Mateo, California
Joined February 2026
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Network

1.6K connections
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Software Engineering Leaders
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Startup Founders CTOs
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Product Management Leaders
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HealthEquity Product Engineering
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AI Data Specialists
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Wealth Management Professionals
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Truewind Startup Team

Summary

Bridges design and engineering: Rugved combines a software engineering background with product and interaction design, enabling end-to-end ownership from architecture and prototyping to visual and interaction design. rugved+1
Founder and operator: As founder and lead designer of BlueComma, Rugved led brand, product, development and growth efforts, reporting significant early revenue growth and conversion improvements that positioned the business for acquisition. rugved+1
Enterprise UX and design systems: At HealthEquity, Rugved focused on unifying fragmented products (HSA, FSA, Commuter) into a consistent, scalable platform, establishing a modular design system and measurable improvements in user satisfaction and operational metrics. rugved+1
Human-centered AI and mentorship: Current work emphasizes building human-centered AI experiences (Founding Product Designer at Truewind AI) and Rugved has community recognition for mentorship in UX (ADPList Top 100 mentor listing). rugved+2

Work

Education

Projects

Writing

HealthEquity, Unified platform (case study)

Case study describing the challenge of fragmented legacy systems across HSA, FSA and Commuter products and the design/architecture work to create a unified, scalable participant platform with a shared design system and improved user outcomes.

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BlueComma (project case study)

Case study detailing brand design, e-commerce experience design, conversion optimization and growth experiments for BlueComma, including outcomes like doubled revenue and improved checkout conversion.

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Claim submission App (case study)

Case study on redesigning HealthEquity's mobile claim submission flow with camera and AI integration to speed up and reduce errors in claim filing.

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Hobbies

Enjoys long hikes, reading, experimenting in the kitchen, and brewing coffee. rugved

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