Raghav Kumar

Raghav Kumar is a seasoned B2B marketing leader with over 13 years of experience in the tech industry, having worked across various stages of SaaS companies, from early-stage startups to established enterprises. His expertise spans product marketing, demand generation, content, and brand, making him a full-funnel marketer. He has held leadership positions in prominent companies like CleverTap, Locus, Mad Street Den, Scribble Data, Open Financial Technologies, and currently Beacon.li. echai+1

He possesses deep insights into customer marketing, having built customer marketing functions from the ground up at CleverTap and Scribble Data. He advocates for the strategic importance of customer marketing in driving revenue growth and customer advocacy, even for early-stage startups. His contributions include a customer marketing playbook for SaaS founders. clevertap+1

Raghav has a strong understanding of the Fintech industry, particularly in digital payments and regulatory frameworks. He has shared expertise on building careers in Fintech and the importance of secure payments for a cashless economy, reflecting his involvement with Open Financial Technologies, a connected banking and finance platform. youtube

His experience includes working with AI and Machine Learning technologies in marketing. At Scribble Data, he was involved in product launches like Hasper, an LLM-powered engine for advanced analytics, and at Beacon.li, he is focused on leveraging AI for insurance operations, demonstrating his ability to apply AI to measurable business outcomes. nitter+2