
Raffi Salama
CEO & Co-Founder at Passionfruit. Ex founding team at Inter Miami
raffi-salama
London, United Kingdom
Joined May 2025
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Summary
Raffi Salama is a visionary entrepreneur and co-founder of Passionfruit, where he is building an AI operating system for marketing departments. His work focuses on transforming the freelance economy and helping businesses leverage top-tier marketing talent and cutting-edge AI tools to combat information overload and improve distribution strategies, which he identifies as a crucial element of modern business success. usepassionfruit+2
With a background deeply rooted in strategic projects within the sports and advertising industries, Raffi played a key role in the founding team of David Beckham's Inter Miami CF through his work at KIN Partners. His experience also includes a WPP Fellowship, a global management training program that connected him with his future co-founder, and an Account Manager role at AKQA, where he worked on marketing for major brands like Nike and Beats. the-dots+3
Raffi is also a published writer, authoring 'The Raffi Report' on Substack, which provides insights for senior marketers. His academic foundation includes a First Class Honours BA in Modern Languages, Linguistics and Culture from the University of Cambridge, demonstrating a strong analytical and communicative skill set. substack+1
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