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Pulkit Agrawal

Pulkit Agrawal

Co-founder & CEO at Chameleon, building user onboarding platforms

pulkitagrawal
San Francisco, California
Joined January 2025
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Chameleon Product Engineering

Summary

Pulkit Agrawal is a seasoned entrepreneur with a deep focus on product-led growth and user experience. As Co-founder and CEO of Chameleon, he has spent over eight years building a platform that empowers companies to create and optimize in-app experiences and user onboarding without code, driven by a passion for translating user psychology into effective product design. His work demonstrates a commitment to making digital products more accessible and valuable for users. sacra+2
Beyond his leadership at Chameleon, Pulkit is an active angel investor in product-led startups and a featured speaker at Product School. He shares his expertise on initial product GTM strategies, PLG-market dynamics, and user onboarding, reflecting his dedication to nurturing the next generation of product innovators and contributing to the broader tech ecosystem. sacra
His career journey showcases a diverse background spanning consulting, social development, and early-stage startup operations. From consulting Fortune 500 companies at Booz & Company to co-founding a retail outlet in the UK and undertaking a social development fellowship with Indicorps in rural India, Pulkit's experiences have equipped him with a holistic understanding of business, analytics, and impact-driven initiatives. wellfound+2

Work

Education

Writing

Chameleon Series A deck -- two versions

Sharing (part of) Chameleon's Series A deck that helped raise $13M, offering insights into fundraising for startups.

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How I learned to write content for Chameleon

A reflection on the importance and challenges of content writing for founders/CEOs in SaaS startups, based on two years of experience at Chameleon.

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Announcing Chameleon's Governance Hub

Introducing Chameleon's Governance Hub, a tool designed to prevent mistakes in in-app experiences and team management.

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Chameleon Interactive Demos A/B testing deep dive

A deep dive into interactive demos and A/B testing functionalities within Chameleon, designed to optimize user experience.

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Chameleon's big bet: launching Product-Connected...

Discussing a significant strategic move for Chameleon, focusing on the launch of Product-Connected features and addressing concerns about staying relevant.

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Notes

PKPam Kavalamsaid
PAPulkit Agrawal
is one of the most effective founders they've worked with at a scaling software company.

Jan 21, 2026