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Pedro Arellano

Pedro Arellano

BI & analytics leader — CEO & Co‑founder at Wallabi; former Tableau/Looker exec

pedroarellano
Carlsbad, California
Joined November 2025
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Summary

Experienced BI and analytics product leader: Pedro has 20+ years leading product, product‑marketing and product‑strategy across established BI vendors (MicroStrategy, Birst), newer analytics platforms (Looker) and large platform integrations (Tableau inside Salesforce). His roles combined product vision, GTM and cross‑functional leadership to evolve analytics for enterprise customers. tableau+2
Founder & CEO building AI‑first analytics for non‑experts: At Wallabi he focuses on closing the BI adoption gap by blending product, AI and consultancy to deliver inspiration and actionable insights to functional managers rather than data experts — a recurring theme in his blog posts, interviews and podcast appearances. wallabi+2
Public thinker and communicator on 'third era' analytics and AI: Pedro frequently publishes essays and guest posts (Wallabi blog, Databeats), gives interviews and speaks publicly about why BI adoption has plateaued and how AI and product design must evolve to reach the broader workforce. wallabi+2
Educational and cultural roots: Pedro holds a B.S. in computer systems engineering from Tecnológico de Monterrey and bridges North American product leadership with perspectives shaped by his education and early career. tableau

Work

Education

Projects

Writing

Breaking Through the BI Barrier

March 19, 2024

Blog post arguing the BI industry must design for the 75% of workers who are underserved by current analytics tools, calling for personalized insights and collaboration‑aware experiences.

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AiThority interview: VP of Product Marketing at Looker

December 16, 2019

Interview covering his perspective on AI/ML, analytics and product marketing while at Looker.

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The Aha! Moment

Essay on the difference between knowledge and inspiration in analytics and how AI can help leaders move from data to actionable inspiration.

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Intelligent Eggs: The Third Era of BI

Guest post reflecting on the evolution of BI across three eras and arguing that the next phase must focus on embedding analytics into everyday workflows for non‑expert users.

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Hobbies

Producer & host of 'Stereo Gol' (radio show) — interest in soccer and Spanish rock (past media/hosting activity). connectionnewspapers