Paul Malcolm

Experienced international loyalty and customer engagement consultant with decades of practice designing and operating loyalty programs across multiple continents. vividengagement+1

Founder and leader of a boutique consultancy that combines strategy, data-driven insights, engagement mechanics and technology to deliver loyalty and customer engagement solutions for brands. vividengagement+1

Background in enterprise loyalty platforms and solutions, including senior regional roles at TIBCO where he presented on customer engagement and loyalty topics at industry events such as CeBIT. openpr+1

Public commentator and contributor in the loyalty industry, referenced in industry reports and academic citations on topics such as gamification and loyalty trends. scribd+1