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Paul King

Paul King

Founder and CFO advisor for mission-driven startups

paulgeorgeking
Bath, United Kingdom
Joined October 2025
Favicon imagetowardsbetter.org
Favicon imagetowardsbetter.beehiiv.com
Favicon imagemedium.com
Favicon imagelinkedin.com

Network

2.5K connections
🚀
Startup Founders
💰
Venture Growth Investors
🌍
Sustainability Impact Leaders
💡
Teneo Advisory
👑
Pinter Leadership
📊
Deloitte Professionals
🎶
Pentatonic Team

Summary

Links purpose with profit: focused on helping mission-driven founders raise capital and scale without sacrificing mission, emphasising capital strategies that protect founder control and align stakeholders. towardsbetter+2
Experienced finance operator and advisor: background spans corporate advisory at Deloitte and BDO through senior finance leadership and CFO roles in startups, offering transaction and fundraising expertise. ac+1
Practical product and circular-economy orientation: has worked with design and sustainability-focused companies (Pentatonic, Masuku) to demonstrate that environmentally better solutions can also improve business outcomes. companyhouse+1
Public-facing writer and educator: publishes essays and a founders' newsletter (Medium and Beehiiv) and delivers guest lectures on sustainability, fundraising and startup strategy. medium+2

Work

Education

Projects

Writing

Towards Better insider (newsletter / selected posts)

November 1, 2024

A newsletter and series of posts for founders covering fundraising, valuation, ESG and capital strategy (examples include articles on staff wellbeing ROI and how investors make decisions).

Favicon imagetowardsbetter.beehiiv.com

Why Better is better than Best

May 1, 2023

An essay arguing that consistent improvement ('better') is preferable to pursuing an unattainable notion of 'best', drawing on Stoic and Aristotelian ideas and practical advice for steady progress.

Favicon imagemedium.com

Hobbies

Guest lecturing and public speaking on sustainability, startups and responsible business. scribd+1

Notes

TCTony Charalambidessaid
PKPaul King
is one of the most knowledgeable angel investors they've seen in fintech or financial services.

Mar 26, 2026