Tony Charalambides
CEO leading payroll giving and fundraising initiatives
London, GB
Joined March 2026
Network
BIMYJF
JEJHCF
AWTGMK
VHTA
CMPW
TMMPAT
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Summary
Experienced leader in fundraising and the charity sector, with a track record founding and running specialist fundraising agencies. co+1
CEO focused on embedding purpose into business via Payroll Giving and workplace wellbeing, driving GoodPAYEās B Corp-aligned strategy and partnerships. goodpaye+1
Active trustee engaged in disability and mobility causes, contributing governance and strategic oversight at Motivation to advance independence for disabled people. org+1
Writer and commentator on fundraising history and practice, publishing long-form pieces and maintaining a personal blog that has been adapted for sector platforms. sofii+1
Work
Education
Projects
Writing
Jump In Puddles: Behaviour Report (GoodPAYE)
November 1, 2024A GoodPAYE behaviour change report (Jump In Puddles Behaviour Report) addressing behaviour change in the purpose-led sector; Tony is credited as CEO of GoodPAYE in the document.
Fundraising in the First World War: how the fundraising ground force made a difference
October 1, 2014A long-form article tracing grassroots fundraising practices during the First World War, examining tactics such as street collections, postcards and flag days and their impact on wartime charitable giving.