Nima Gardideh

Nima Gardideh is a seasoned entrepreneur and technology leader with a strong focus on growth marketing. As co-founder, President, and CTO of Pearmill, he has built a growth studio that leverages a multidisciplinary approach combining ad operations, creative production, conversion rate optimization, and data engineering to scale startups from hundreds of thousands to millions in monthly ad spend. His expertise lies in navigating the complexities of paid acquisition channels like Facebook and Google, utilizing machine learning auctions, and developing iterative experimentation processes to achieve significant return on ad spend (ROAS) improvements for clients. digitalsummit+2

Nima has a deep background in product management and engineering, having served as Head of Product at Taplytics and Product Manager at Frank & Oak, where he was involved in setting up product management functions and launching B2C products. His early career included founding and serving as CTO for Venio Inc., where he led large teams to develop complex consumer products, demonstrating a knack for translating business objectives into executable technical strategies. startups+2

Beyond his technical and business acumen, Nima is a thoughtful leader who reflects on organizational culture and human behavior in the workplace. He challenges traditional notions of "professionalism," advocating for authenticity and emotional presence to foster better decision-making and innovation. His personal philosophy, outlined in his "Nima Gardideh's Principles," emphasizes struggle as inherent to life, the power of collective imagination and narratives, and the importance of community and shared experiences. pearmill+1