Nick Lawton

Nick Lawton is a driven entrepreneur, co-founding SideShift while still a student at the University of Wisconsin-Madison. He transitioned from an initial idea to help college students find local jobs to building a robust creator marketplace, demonstrating adaptability and a strong product-market fit in the Gen Z and user-generated content (UGC) space. nitter+4

As CEO of SideShift, Nick has scaled the company significantly, boasting 500,000 users, 1,000+ active customers, and a seven-figure annual recurring revenue. The company has a 13-person team in NYC and works with Fortune 500 companies and startups, highlighting his leadership and business development skills. nitter+1

His entrepreneurial journey is rooted in his academic background in Economics & Entrepreneurship from the University of Wisconsin-Madison and further studies in Entrepreneurship/Entrepreneurial Studies at City, University of London. He emphasizes the importance of listening to users, adapting, and embracing change, crediting his university's entrepreneurial ecosystem for his success. wisc+2

Nick has a background in finance and sales, having worked as a Private Equity Analyst at JVP Management and in various roles at Sportsdigita, including Business Development Representative and Sales/Marketing/Product Design Intern. These experiences likely contributed to his understanding of business operations and market dynamics. zoominfo