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Matt Mueller

Matt Mueller

Retail & CPG innovation strategist; author & mindfulness coach

matt-mueller
Palmetto, Florida
Sarasota, Florida
Joined October 2025
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Summary

Mindful Innovation practitioner and framework builder — Matt has packaged a repeatable approach that combines ethnographic consumer research, behavioral insights, and mindfulness practices to help retail and CPG teams make clearer, more purposeful decisions. He markets this both through his consultancy (Mindful Innovation Services) and through content (book, podcast, workshops). themindfulinnovator+2
Experienced retail/CPG operator turned strategist — his career began in store-level deli management and progressed into category, retail performance, and multi-year innovation leadership roles at Boar's Head Brand, giving him hands-on empathy for store operations and shopper behavior that informs his research-first approach. themindfulinnovator+1
Public-facing author, speaker, and content creator — Matt publishes long-form work (The Mindful Innovator), writes for industry outlets (Innovation Leader), hosts podcasts, and speaks for retail/CPG audiences, positioning him as a practitioner thought leader in the space. innovationleader+2
Nonprofit and community engagement — serves on the board/advisory of YesLiberia, reflecting a commitment to service-learning and international youth empowerment outside his commercial work. yesliberia

Work

Education

Projects

Writing

The Mindful Innovator: Learn How to Slow Down to Move Faster & More Purposefully

January 1, 2023

Book that applies mindfulness practices to innovation work—combines field experience in retail/CPG innovation with exercises and frameworks to improve decision-making and product development.

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What I Wish I Knew Before I Joined the Innovation Team

February 1, 2022

Practical reflection on lessons learned when joining corporate innovation teams—focuses on expectations, governance, and building influence inside organizations.

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How to Make Ethnographic Interviewing Your Superpower (and other InnoLead pieces)

January 1, 2022

Guides and tactical posts on ethnographic interviewing, observational research, and turning qualitative insight into actionable strategy for brands.

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Hobbies

Mindfulness practice / guided meditation instructor; produces guided meditations for leaders. insighttimer+1

Enjoys beach life and travel; self-described New Yorker at heart and NY Rangers fan (shared on personal/about page). themindfulinnovator+1