Itamar Assaf

Retail-tech growth & demand-generation leader: As Head of Marketing at Onebeat, Itamar positions the company publicly (media contact on multiple press releases) and drives growth and GTM for an AI-driven retail inventory optimization product aimed at retailers and partners across markets. prnewswire+2

Blend of public-sector and community-facing experience: Prior roles include executive support at NTA and communications/ spokesperson work for the Knesset, plus founding/co‑leading AshdodTech — reflecting strengths in stakeholder engagement, partnerships, and public-policy/community initiatives. reachinbox+2

Technical research collaborator: Listed as a co-author on an ICASSP 2024 paper affiliated with Ben-Gurion University, indicating hands-on involvement in academic research (signal processing / quantization) in addition to marketing and growth responsibilities. ac+2

Active online presence and personal brand: Maintains an active X account (@Itamarmar20) and a personal website, and regularly posts about retail, marketing and public-policy topics — supporting his role as a connector between product, partners and market. nitter+1