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Itamar Assaf

Itamar Assaf

Head of Marketing at Onebeat — retail AI growth marketer

itamarassaf
Tel Aviv District, Israel
Joined November 2025
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Summary

Retail-tech growth & demand-generation leader: As Head of Marketing at Onebeat, Itamar positions the company publicly (media contact on multiple press releases) and drives growth and GTM for an AI-driven retail inventory optimization product aimed at retailers and partners across markets. prnewswire+2
Blend of public-sector and community-facing experience: Prior roles include executive support at NTA and communications/ spokesperson work for the Knesset, plus founding/co‑leading AshdodTech — reflecting strengths in stakeholder engagement, partnerships, and public-policy/community initiatives. reachinbox+2
Technical research collaborator: Listed as a co-author on an ICASSP 2024 paper affiliated with Ben-Gurion University, indicating hands-on involvement in academic research (signal processing / quantization) in addition to marketing and growth responsibilities. ac+2
Active online presence and personal brand: Maintains an active X account (@Itamarmar20) and a personal website, and regularly posts about retail, marketing and public-policy topics — supporting his role as a connector between product, partners and market. nitter+1

Work

Education

Projects

Writing

Data-Driven Lattices for Vector Quantization

April 1, 2024

Conference paper describing a novel technique for constructing lattice quantizers via a data-driven approach; presented at ICASSP 2024 and co-authored with researchers at Ben-Gurion University.

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Hobbies

Enjoys mountain biking and swimming. facebook