Lexie Kier

Lexie Kier is an experienced entrepreneur and growth strategist, having founded five companies and successfully exited two. Her expertise spans across brand strategy, go-to-market, and partnerships, particularly within the Web3 ecosystem. She has held leadership roles like Chief Growth Officer and Chief Strategy Officer, demonstrating a strong capability in driving business expansion and innovation. nitter+3

She has a significant background in mentoring startups, having served as a Startup Mentor at XRC Labs and a Lead Startup Mentor for Branding & Growth at VentureOut. Through her own consultancy, AOK Group, she advised startups on crucial aspects like fundraising, customer insights, and marketing, often stepping into interim leadership roles to guide companies through periods of change and expansion. ventureoutny+3

Lexie's work with Cuurio, an 'index of startups and innovation platform,' showcases her ability to connect established brands with emerging technologies. She facilitated strategic partnerships for major companies like Warner Brothers, Johnson & Johnson, L'Oreal, and J. Walter Thompson, enabling them to engage with new channels and activate consumers. wellfound+1

Her involvement with YouBallin highlights her focus on the creator economy and Web3. As Chief Growth Officer, she is instrumental in developing a SocialFi platform that aims to shift ownership and value to creators and fans through the $YBL token, moving away from traditional models where platforms primarily profit. nitter+2

Lexie was also a Board Member on the Digital Advisory Board at American Express, indicating her experience in guiding digital strategy for large corporations. This role, coupled with her extensive startup background, demonstrates a versatile understanding of both established corporate environments and agile, emerging ventures. pangea+2