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Kimberly Shenk

Kimberly Shenk

CEO at Novi, Data Science Leader & Clean Beauty Advocate

kimberlyshenk
San Francisco Bay Area, California
Joined March 2026
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Summary

Kimberly Shenk is a serial tech entrepreneur and CEO, currently leading Novi and Novi Connect, platforms that leverage AI to bring transparency and sustainability to the consumer products and chemical industries. Her work focuses on empowering brands with data-driven insights to develop cleaner, more sustainable products at scale. noviconnect+3
With a strong foundation in data science and operations research, Kimberly has applied her expertise across diverse fields, from running intelligence models as an Air Force Captain to leading data organizations at Eventbrite and Domino Data Lab. Her career reflects a consistent focus on the power of data for better decision-making and solving complex problems. medium+2
Kimberly is passionate about wellness and clean living, which directly inspired her entrepreneurial ventures in the beauty industry. She co-founded NakedPoppy to create healthier personal care products and then pivoted to Novi to address systemic issues in the chemical supply chain, aiming to make a broader impact on product transparency and sustainability. medium
A distinguished graduate of the U.S. Air Force Academy and a Charles Stark Draper Fellow at MIT, Kimberly has a robust academic background in mathematics and operations research. Her military service included active roles as an Operations Analyst and Air Force Captain, demonstrating leadership and dedication to national service. wordpress+3
Beyond her professional achievements, Kimberly is an avid and competitive athlete, with a background in Division I collegiate volleyball and a successful career as a triathlete, including qualifying for the Ironman World Championship. This athletic drive underscores her ability to push boundaries and achieve ambitious goals. wordpress+1

Work

Education

Writing

The Rise of LLMs and Why It Feels Like Coming Home

November 1, 2025

A reflection on her career in data science, from military missions to tech startups, and how the current wave of large language model adoption emphasizes the critical importance of data quality over models.

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Building a Model Is the Least Important Part of Your Job

January 1, 2015

An older blog post that emphasizes the foundational importance of data cleaning, transformation, and feature engineering in data science, a view she continues to hold.

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Hobbies

An accomplished triathlete, Kimberly has competed in Ironman races, including the Ironman World Championship in Kona, Hawaii, and ran a sub-3-hour marathon. wordpress+1

Played Division I volleyball for four years at the United States Air Force Academy, was an academic all-American, and played for the All-Air Force and All-Armed Forces Women’s Volleyball teams. wordpress