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Ken Burbary

Ken Burbary

Digital marketer, consultant, and digital marketing professor

kenburbary
Joined March 2026
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Summary

Seasoned digital marketing strategist and analytics practitioner — Ken has spent multiple decades working at the intersection of marketing, technology, and data, advising large brands and publishing both presentations and a coauthored book on digital marketing analytics. kenburbary+2
Educator and instructor — Ken has taught digital marketing courses and intensives for graduate students at Cornell (Cornell Tech and Cornell Johnson), delivering coursework that blends industry tools, case studies, and guest speakers. cornell+2
Crypto and DeFi marketing leader — In 2021 Ken served as a marketing lead for Pangolin Exchange (a DEX on Avalanche), producing community-facing communications, newsletters, and AMAs that explained tokenomics, governance, and product direction to users and liquidity providers. medium+2
Agency and digital leadership experience with industry recognition — Ken has held senior digital roles at agencies (including Campbell Ewald and Digitas), and has been recognized among prominent digital leaders in industry roundups. mediapost+2

Work

Projects

Writing

New $PNG Rewards, Highest APRs, and #PANGGANG Meme Contest

November 1, 2021

Pangolin Exchange newsletter describing tokenomics updates, rewards/emissions changes, and community initiatives; authored by Ken Burbary in his role at Pangolin.

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (co-author)

January 1, 2013

A book about digital marketing analytics that explains methods for interpreting consumer data in online channels and applying analytics to marketing decisions.

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