Giacomo Bertaina

Seasoned global digital marketing and CX leader: Giacomo has spent decades building digital marketing, CRM and customer experience capabilities for agencies and global brands. He held multiple senior digital roles at McCann Worldgroup (2008–2015) and was later tapped by Bridgestone Americas to create and run a Global Digital Enablement Center, demonstrating strength in scaling digital capabilities within large enterprises. tirereview+1

Operator and founder in startups and side ventures: beyond corporate leadership, he co-founded or partners with startups and creative ventures (Movildrive mobility platform; ArtSonify visual-music gallery) and holds managing/partner roles at smaller digital firms—showing an operator’s approach to product, e-commerce and go‑to‑market execution. tracxn+1

Bicultural and multilingual marketing strategist with formal business training: educated in Lima (Universidad de Lima) and INCAE (MBA) with advanced digital marketing training from IE Business School and an AI executive program at MIT Sloan—this background supports his focus on digital transformation, martech and innovation in marketing. prnewswire+1

Interest in creative and cultural projects: outside of traditional marketing roles, he supports and runs projects that merge culture, music and commerce (ArtSonify), indicating a blend of creative curiosity and practical e‑commerce experience. artsonify+1