Jaivrat Saroha
UX Designer & Researcher focused on human-centered design
jaivrat
Bloomington, Indiana
Joined February 2026
Network
1.1K connectionsTSACMB
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Summary
Human-centered researcher-designer who blends qualitative research and product design to improve digital experiences. jaivrat+2
Academic contributor on digital well-being and dark patterns with peer-reviewed publications and measurable citations. google+2
Cross-disciplinary practitioner with engineering and design experience—comfortable shipping UI work and conducting rigorous user research. jaivrat+1
Portfolio-driven visual and product designer who publishes case studies and maintains active creative work on Behance and a personal website. jaivrat+2
Work
Education
Projects
Writing
An Experimental Study Of Netflix Use and the Effects of Autoplay on Viewing Behaviour
February 1, 2025A longer-form write-up / experimental study related to autoplay effects and viewing behavior (PDF available via Voices/AIRLab).
“Are You Still Watching?”: Exploring Unintended User Behaviors and Dark Patterns on Video Streaming Platforms
January 1, 2022Academic paper reporting a study of dark patterns and their impact on viewing behavior, including diary studies, interviews, UI analysis, and design recommendations for mindful engagement (published at DIS '22).
Hobbies
Plays chess, enjoys gaming, practices yoga, and curates playlists. jaivrat
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