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Arpit Choudhury

Arpit Choudhury

Founder of databeats — data educator for growth teams

iCanAutomate
Kolkata, West Bengal, India
Joined September 2025
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Summary

Builder of data education for non-data / data-adjacent practitioners: Arpit has focused his career on making customer data infrastructure and product analytics accessible to growth and product teams. He created Data-led Academy to teach practical CDI concepts to semi-technical operators (acquired by Amplitude), and now runs databeats to publish accessible guides, newsletters and courses aimed at helping GTM teams use data to drive growth. databeats+2
Community- and content-led growth operator: he has a consistent track record of using content, community and education as the core growth engine — from building Integromat's community and data stack to launching DLA and later databeats. His interviews and podcasts repeatedly emphasize community, tracking plans, and data activation as levers for product growth. userlist+2
Practitioner-focused, practical writing and frameworks: Arpit publishes how-to and perspective pieces (Amplitude, Airbyte, Medium, Substack/Semitechnicals) that combine tactical advice (tracking plans, event definitions, data activation) with strategic frameworks like 'Good Data To Growth'. His work aims to help practitioners ask the right questions and operationalize data-informed experiments. amplitude+2
Connector between vendors, builders and practitioners: through astorik, databeats and his advisory/writing work, Arpit occupies a bridging role — translating tool capabilities and engineering constraints into actionable playbooks for growth/product teams while partnering with data/martech vendors on educational content. amplitude+2

Work

Education

Projects

Writing

How I broke into data and how it broke me

February 1, 2025

Personal essay covering Arpit's journey into the data space, founding Data-led Academy, working in growth, burnout, and lessons learned while building data education and communities.

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Let's Beat The Gap Between Data People and Non-data People

March 1, 2023

Essay on the modern 'data divide' and concrete steps (evangelism, enablement, knowledge repos) organizations and individuals can take to bridge the gap between data teams and GTM teams.

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Multiple Amplitude / astorik best-practice posts (e.g., 'What Are Data Types', 'How To Create a Tracking Plan')

Practical guides and best-practice posts aimed at product and growth teams on event tracking, data types, identity resolution and components of event data.

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Hobbies

Music (especially drums) — references to combining love for music with databeats branding; mentions being an 'obsessive music listener'. databeats+1

Writing, podcasting and community-building — frequently publishes essays, runs podcasts and hosts interviews. medium+1