
Fifi Kara
Co‑founder & CEO building maternal‑health clinic software
fifi
San Francisco Bay Area, California
Joined April 2025
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Summary
Founder & CEO building maternal‑health clinic software: Fifi co‑founded Aster to address fragmented maternal care by equipping clinics with an end‑to‑end platform that improves clinical workflows and outcomes; she led the company through an early fundraising round and public launch activity. astercare+2
Product design leader with hardware and large‑scale consumer experience: Prior to founding Aster, Fifi spent multiple years at Meta where she led design for Health & Fitness in Reality Labs (AR/VR) and worked as a staff designer on Messenger and Workrooms, giving her deep experience in designing for both consumer scale and new hardware modalities. heyfifi+2
Operator and early‑stage founder with fintech and YC experience: Fifi co‑founded Business Score (YC S19) and served as CPO, combining product, growth, and fundraising experience that she now applies to healthcare tech at Aster. heyfifi+1
Community builder and angel investor focused on access and representation: She founded Good People Fund to back underrepresented founders and earlier in her career founded Model Westminster to improve political literacy among young people, indicating a long‑standing commitment to civic engagement and supporting underserved communities. goodpeople+2
Work
Education
Projects
Hobbies
Sailing, motorcycle riding, reading, driving; family and parenting are noted as key non‑work priorities. heyfifi+1
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