TJ Jawahar

TJ Jawahar is a seasoned business development and partnerships leader with significant experience in ad tech and media enablement, demonstrated through key roles at Amazon and InMobi. At Amazon, he was instrumental in launching Amazon Publisher Services (APS) for mobile gaming publishers in the EU and spearheading Go-To-Market (GTM) expansion into India, focusing on enhancing customer experiences through various ad formats. linkedin

Transitioning from corporate leadership, TJ Jawahar has embraced entrepreneurship as the CEO and Founder of Peekit AI, a London-based startup launched in 2025. This venture focuses on leveraging AI to help content creators, brands, and retailers identify and act on trending topics across social media platforms like YouTube, Instagram, Google, Reddit, and X. linkedin+2

He is keenly focused on the intersection of AI, e-commerce, and retail media, aiming to provide actionable insights for brands and retailers. Under his leadership, Peekit AI has been accepted into the NVIDIA Inception Program, highlighting its potential for technological innovation in trend detection and social intelligence. linkedin+2

TJ Jawahar also has prior experience as a founder, having established EmployeeSocial from 2011 to 2013, an Employee Loyalty Management solution with a social component. This demonstrates a recurring entrepreneurial drive throughout his career.

He is a graduate of B. M. S. College of Engineering with a Bachelors in Industrial Engineering, providing a strong technical foundation to his business development and entrepreneurial pursuits.