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Uri Gafni

Uri Gafni

Entrepreneur, investor, and AI visibility expert for the enterprise

Joined August 2025
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Brandlight Leadership
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Mamram Alumni
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Summary

Uri Gafni is a seasoned entrepreneur, investor, and operator with a deep focus on the intersection of technology and business, particularly in the realm of artificial intelligence. He co-founded Brandlight, an AI visibility platform, and is a General Partner at Kalos, a venture builder. His work consistently revolves around identifying emerging trends and helping companies and founders navigate the evolving technological landscape. kalos+2
He is an advocate for rapid AI adoption and building high-velocity organizational cultures, emphasizing that clarity follows action in the fast-paced AI environment. He also highlights the importance of measuring the impact of AI on business, particularly the 'dark funnel' of AI search, and has shared strategies for effective attribution and organizational readiness. linkedin+1
Uri Gafni has a strong background in nurturing and developing startup ecosystems, having founded the Momentum Program at Reichman University and served as Director of Startup Programs at Mamram Alumni Association. He has also advised organizations like the EIT and Google, and led innovation initiatives at Birthright Israel Excel, consistently demonstrating a commitment to fostering entrepreneurial talent and ventures. startupnationcentral+1

Work

Education

Writing

How to Adopt AI Without Waiting for Clarity

An article discussing the need for enterprises to adopt AI rapidly and build a high-velocity culture, rather than waiting for perfect clarity. It outlines six key steps for effective AI adoption within organizations.

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How to measure the impact of AI on your business

An article explaining that over 90% of AI search's real influence doesn't show up in traditional reporting dashboards, coining this the 'Dark Funnel'. It suggests methods for attributing AI impact, such as adding AI discovery to forms, correlating brand-query spikes with AI visibility, and treating AI as a media channel.

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