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Laurel Woerner

Laurel Woerner

Platform Strategy | Head of Founder Success @ Infinity

Santa Cruz, California, United States
clay
Joined February 2026
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Summary

Laurel Woerner is an experienced venture capital and startup ecosystem professional with a strong focus on platform strategy and founder success. She currently leads founder success at Infinity Constellation (starting October 2025) and is the founder of LTW Consulting, where she advises venture firms on platform programming, strategy, and growth initiatives, including collaborating with major players like Union Square Ventures and Bessemer. laurelwoerner
Her background includes significant roles at RRE Ventures, where she served as both Director of Platform and Platform Manager. In these positions, she was instrumental in accelerating portfolio company success, launching leadership education programs, facilitating connections with Fortune 500 tech buyers, and developing the firm's brand and presence in the NYC tech ecosystem. rre+2
Laurel is a recognized leader in the VC platform community, having served on the board of the VC Platform Global Community for five years, including a term as Board President. She actively contributes to developing standards of platform excellence and fostering community among over 600 member firms. laurelwoerner+2
She has also demonstrated expertise in marketing and community building at startups, particularly during her time at x.ai, where she repositioned the company from B2C to B2B, managed marketing relaunches, and cultivated a strong customer community. Her early career at Work-Bench also focused on building an ecosystem for enterprise technology startups through community initiatives. rre+1
Laurel is an author of insightful articles, including a piece on 'Reinventing the Business of Home' where she analyzes market trends and business models in interior design, and 'A Manager’s Guide for Newly Remote Teams', offering practical advice on transitioning to and managing remote workforces effectively. medium+1
Her academic background includes a BA in International Relations & Environmental Studies from Tufts University, where she was also on the Dean's List and a member of the Women's Swimming and Diving team. She further expanded her global perspective through semester abroad programs in Spain and with The School for Field Studies. gotuftsjumbos+1

Work

Education

Writing

Reinventing the Business of Home: Opportunities in Interior Design

September 1, 2020

Explores trends in interior design, underlying forces making the market difficult to break open, and potential strategies for companies to succeed. Discusses the impact of casualization, personalization, demand for digital services, democratized supply/pricing (D2C), and the 'era of home'. Also addresses issues with design platform business models like high customer acquisition costs, limited furniture options, and integrity concerns when revenue relies on sales over services.

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A Manager’s Guide for Newly Remote Teams

March 1, 2020

Provides suggestions and resources for navigating the transition to remote work, especially for managers. Covers key differences in managing remote vs. in-person teams, emphasizing communication, trust, social connections, and addressing difficult conversations. Offers best practices for transitioning employees to remote setups and a list of additional resources.

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Hobbies

Interested in design, art, reading, boba, and dog parks, as mentioned in an RRE Ventures blog post. rre

Competed in Women's Swimming and Diving during her time at Tufts University. gotuftsjumbos