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Kevin Lee

Kevin Lee

Serial marketing entrepreneur; Didit co‑founder and marketing technologist

variousventures
Scarsdale, New York
Joined March 2025
Favicon imagekevinlee.net
Favicon imagedidit.com
Favicon imageemarketingassociation.com
Favicon imagegivingforward.org

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Summary

Serial marketing entrepreneur and marketing‑technology inventor: Kevin co‑founded Didit in 1996 and has led the agency's transition from early SEM/SEO technology into a full‑service digital marketing firm, while also launching product platforms (Inceptor, Voiceoo via VariousVentures) that apply automation and AI to real-world marketing problems. didit+2
Cause-marketing builder and nonprofit founder: Kevin created We‑Care (an early cause-marketing shopping engine) and later founded Giving Forward to scale cause-marketing donations for nonprofits, combining agency networks with product platforms to generate donation revenue. kevinlee+1
Industry thought leader, author and speaker: He has authored multiple books and hundreds of columns, and is a frequent conference speaker and educator in search, performance marketing, MarTech and AI-enabled advertising. martech+2
Investor and advisor to early-stage marketing & tech startups: Kevin is an active angel/LP (listed investments and LP positions on his investments page) and uses his incubator/VariousVentures to incubate product ideas and make seed investments in marketing-related startups. kevinlee+1

Work

Education

Projects

Writing

The Truth About Pay-Per-Click Search Advertising

Book on pay-per-click search advertising and tactics for advertisers (one of several books Kevin Lee has authored about search and advertising).

Favicon imagedidit.com

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy

Co-authored book about marketing in changing media and consumer landscapes.

Favicon imagedidit.com

700+ columns and industry articles (marketing/MarTech)

Extensive industry writing and columns on marketing, SEO/SEM, performance marketing and cause marketing across MarTech and related outlets.

Favicon imagekevinlee.net

Hobbies

Cause-marketing philanthropy and pro-bono initiatives (Charity Headshots / GoodPics) givingforward+1

Speaking, writing and industry events (frequent conference speaker) didit+1

Notes

TPThomas Powersaid
KLKevin Lee
is one of the most knowledgeable investors they know when it comes to the water dispenser industry.

Jan 30, 2026

TPThomas Powersaid
KLKevin Lee
is one of the most resourceful tech founders they've worked with at the earliest startup stage.

Jan 30, 2026

TPThomas Powersaid they've seen
KLKevin Lee
successfully raise a pre-seed round and set their tech company up for real momentum.

Jan 21, 2026

TPThomas Powersaid
KLKevin Lee
is one of the most effective executives they've seen at getting big, complex projects across the finish line.

Dec 6, 2025

TPThomas Powersaid
KLKevin Lee
is one of the most active investors in adtech companies that they know of.

Dec 2, 2025

TPThomas Powersaid
KLKevin Lee
stands out for creatively combining AI, AEO, and geo-targeted strategies as a head of SEO.

Nov 26, 2025

TPThomas Powersaid they would be excited to have
KLKevin Lee
invest at the seed stage in a US ad tech or gaming media company they were building.

Nov 26, 2025

TPThomas Powersaid
KLKevin Lee
has made CTV advertising a real differentiator for their agency compared to others.

Nov 25, 2025

TPThomas Powersaid
KLKevin Lee
has been especially effective at creating high-impact partnerships with celebrities or well-known brand creators.

Nov 24, 2025

MRMaxim Razmakhinsaid they've seen
KLKevin Lee
deliver outstanding results for event services projects.

Nov 7, 2025

DBDavid Berkowitzsaid they would trust
KLKevin Lee
to handle a major event from start to finish.

Nov 6, 2025

JAJoe Apfelbaumsaid
KLKevin Lee
is one of the most insightful VC investors they know focused on e-commerce or marketing/advertising technology.

Oct 30, 2025