Constance Smith
Fractional CMO for B2B technology companies
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2.8K connectionsSummary
Work
Projects
Writing
Your website looks good. So why isn't it converting?
May 1, 2026A practical look at why new websites often fail to convert and what to change — focusing on strategy, messaging and measurement rather than design alone.
We need more leads. But we can't afford to hire anyone.
April 1, 2026A blog post discussing how scaling businesses can access senior marketing support without adding full-time headcount, covering fractional models and alternatives to hiring.
AI won't fix your marketing strategy. But it will expose it.
April 1, 2026Explains how AI tools can accelerate content production but will surface weaknesses in organisations' underlying marketing strategy rather than solve them.
Why most B2B technology companies struggle with positioning
March 1, 2026Explores common positioning problems for B2B tech firms and practical steps to create clearer, buyer-focused positioning.
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