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Prakhar Rao Chandel

Prakhar Rao Chandel

Founder & Creative Director — Zero Tolerance; sustainable streetwear

chandelzt
Lucknow, Uttar Pradesh, India
Joined March 2026

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Summary

Designer and creative director focused on craft-led, slow-fashion streetwear—Prakhar positions South Asian artisanal techniques (handspun/handwoven cotton, aari and zardozi embroidery, traditional block printing) at the centre of his design practice, building micro-batch, artisan-first collections. ztinternational+2
Self-taught practitioner whose background in journalism and a semester abroad informed a research-driven approach—he learned craft techniques by working alongside pattern masters, dyers, and tailors and emphasizes storytelling and cultural representation in collections. fibre2fashion+1
Founder and company director—Prakhar holds leadership roles in both a fashion label and a registered textile company, indicating involvement across design, production, and business/operations in Lucknow's textile ecosystem. falconebiz+1
Achieved international visibility through curated showcases and celebrity adoption—Zero Tolerance's Karm collection was presented at London Fashion Week (Sept 2024) and the brand's pieces have been worn by public figures, supporting the label's global positioning for craft-forward South Asian fashion. ztinternational+1

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Creates and shares audio/music content (maintains a SoundCloud profile). soundcloud