
Patrick M. Ferdig
Founder and partner‑leadership consultant helping B2B tech scale via partners
patrickmferdig
Highlands Ranch, Colorado
Joined February 2025
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Summary
Experienced partner and alliances leader in enterprise eCommerce and B2B software: Patrick has spent two decades building partner programs, ISV alliances, and channel strategies across enterprise commerce vendors (hybris, CloudCraze, commercetools) and digital experience partners. He repeatedly worked on partner onboarding, ISV/channel ecosystems, and better‑together value propositions that connect product, integrations, and systems integrators. prnewswire+2
Founder and consultant helping companies scale via partner‑centric GTM: Through The Power of Partnering and Ferdig Consulting, Patrick advises founders, agencies, and B2B vendors on fractional partner leadership, partner strategy, partner ops, and execution—helping teams convert partner relationships into measurable pipeline and revenue. thepowerofpartnering+2
Practical adopter and evangelist for AI in partner workflows: Patrick speaks and demos practical AI agent approaches for partnership teams (agent builders, AI‑augmented playbooks, automating partner enablement and better‑together content) and emphasizes operationalizing AI to make partnership work faster and more scalable rather than as pure hype. youtube+1
Public speaker, podcaster and advisor in the partnerships community: He regularly appears on partnership‑focused podcasts and webinars, contributes to partnership industry discussions (Nearbound, Crossbeam ecosystem content, Kiflo), and provides fractional and strategic advisory roles to a range of vendor and implementation partners. rattleandpedal+2
Work
Education
Projects
Writing
Kiflo Q&A Live: AI Isn't Replacing Partnership Pros—It's Empowering Them (webinar / video)
April 1, 2025Rapid Q&A session and demo where Ferdig walks through practical implementations of AI agents and AI‑augmented workflows for partner teams.
How Firms and Software Companies Can Drive Business Together (podcast interview)
January 1, 2025Podcast interview (Rattle & Pedal) in which Patrick discusses partner strategy, better‑together stories, and how firms can drive growth through partnerships.