Guri Sitchinava

Guri Sitchinava is a highly experienced Principal Product Designer with a decade of expertise in UX/UI design across various industries including banking, SaaS, and e-commerce. He has a proven track record of driving significant improvements in user activation and churn reduction through strategic design initiatives, as demonstrated by his work at Pensight. gurisitchinava+2

He is a recognized leader in design systems, having pioneered and built one of the first public banking design systems in Eastern Europe at the Bank of Georgia. His work involved evangelizing design systems concepts, establishing federated models, and implementing shared governance to ensure design consistency across a large digital ecosystem serving over a million users. gurisitchinava+1

Beyond his corporate roles, Guri is a serial entrepreneur and community builder. He co-founded Resident, a design community with over 13,000 members, and has also co-founded other ventures like a screen printing company (Printing.ge) and a design conference. This highlights his initiative, leadership, and commitment to fostering design talent and entrepreneurship. gurisitchinava+3

Guri actively engages with the broader design and tech community through various platforms. He contributes to YouTube channels like Designcast, participates in tech panels, hosts AI design workshops, and shares his insights on product design best practices and self-development, reflecting his dedication to continuous learning and knowledge sharing. gurisitchinava+5