Jamie McDermott

Discusses overcoming impostor syndrome in an executive role by focusing on authentic conviction and user-centric strategies, leading to the founding of Flow.

Explores how being dyslexic contributed to a unique and effective approach to customer experience and onboarding design.

Reflects on a past Head of Marketing role that led to burnout due to lack of clear direction and user focus, ultimately providing the insight to build Flow.

Provides guidance on selecting appropriate onboarding strategies for startups, warning against over-engineering by mimicking large enterprises.

Details a career journey from social media consulting to becoming an onboarding expert, highlighting how past roles shaped current expertise.

Critiques the idea that marketing strategies from large brands like Airbnb are directly applicable or effective for startups.

Offers advice and considerations for SaaS businesses on how to navigate and prepare for an economic recession.

Discusses the use and implications of WhatsApp for business purposes.

A guide for freelancers navigating the professional landscape of New York City.

Provides advice on leveraging social media for personal branding, applicable to individuals, businesses, and brands.

An article published in IPSE Magazine offering a guide for freelancers in Paris.