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Christian Baptist

Christian Baptist

Branding coach, creative director, co‑founder at brandly fire

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Marktoberdorf, Germany
Joined April 2026
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Summary

Branding coach and consultant focused on strategy, communication and design systems — helps organizations and teams clarify identity and translate positioning into consistent visual and verbal expression. brandlyfire
Experienced creative leader and agency founder — co-founded and managed Heimspiel for over a decade, delivering full-service branding, design and campaign work for commercial clients while running an associated retail/shop project. deepenrich+1
Operates across in-house and interim corporate roles — has held head-of-marketing/visual-communications positions (SCALTEL, DELO) and stepped into interim leadership responsibilities in marketing. xing+1
Publishes thought leadership on branding and leadership — writes essays that examine authenticity, storytelling and the role of leadership in branding (brandlyfriday series). brandlyfire+1

Work

Education

Projects

Writing

Perfect Imperfection

An essay on 'optimized reality' and the inszenation of authenticity in modern branding — argues that authenticity has become a crafted tool and explores how brands and AI affect perceptions of 'realness'.

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No front – der Irrtum der endlosen Augenhöhe

An essay about communication and leadership, arguing for clear decision-making and explainable leadership in branding and organizations rather than endless discussion without outcomes.

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