
Chris Wichert
Founder & Co-CEO of Koio | Brand Builder | DTC x Tech | AI enthusiast
Brooklyn, New York
Joined February 2026
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Summary
Chris Wichert is a visionary entrepreneur and co-founder of Koio, a luxury sneaker brand known for Italian craftsmanship and a commitment to sustainability. He co-founded the company in 2015 while pursuing his MBA at Wharton, and has since steered it through significant market changes, emphasizing profitability and operational efficiency over aggressive growth. nitter+6
With a strong academic background from WHU - Otto Beisheim Graduate School of Management (graduating first in his class) and an MBA from Wharton, Chris combines a solid foundation in business administration with practical experience in investment banking (J.P. Morgan) and social business consulting. This blend of financial acumen and entrepreneurial drive has been instrumental in Koio's strategic decisions, including its recent pivot to a lean, remote-first operational model. whu+1
Chris is a forward-thinking leader who advocates for leveraging technology, particularly AI, to enhance business operations. He is actively sharing his experiences and lessons on building a direct-to-consumer (DTC) brand with AI, focusing on creating flexible, efficient workflows and maintaining customer proximity in a challenging market landscape. nitter