Meg Scheding

Meg Scheding is a highly experienced product marketing leader, startup operator, and advisor with over 15 years in the tech industry. She excels at driving product stories, growth, and customer experiences, specializing in go-to-market strategy, product-market fit validation, and building foundational messaging for B2B and B2C companies in growth mode. bringruckus+3

She has a unique focus on 'fractionalizing' her expertise, helping startups and individuals establish their own fractional consultancy. This includes guiding them through productizing themselves and navigating the transition to independent advisory roles, reflecting a broader movement of opting out of traditional corporate structures. substack+1

Her career spans significant roles in diverse organizations, including leading product marketing for Brex's SaaS expense management, product management at Fullscreen Media, Fandango, and Gerson Lehrman Group, and early work in technical project management for NYC government agencies like the Department of Education. intro+1

Meg is a strong proponent of product-led growth and building exceptional customer journeys. Her expertise extends to designing and validating product-market fit, creating ideal customer profiles, and developing effective launch playbooks. bringruckus+2

She holds an AB in Environmental Science & Public Policy from Harvard University, which provides a unique academic foundation to her extensive practical experience in product, operations, and marketing. skilledup+1