Jacob McDaniel

Jacob McDaniel is an experienced Principal Product Designer and Design Leader with over 17 years in B2B SaaS, healthtech, biotech, e-commerce, and travel sectors. He specializes in UX strategy, enterprise design systems, Figma, and scaling high-performing design teams, having led design at Charles River Labs across 24+ applications and being proficient in managing design teams of various sizes. jacobmcdaniel+2

He is a serial entrepreneur, having co-founded and currently running two ventures: &Pixels, a design agency that has built over 200 WordPress sites, and Thirsty, Indeed, an e-commerce platform for alcohol-related merchandise. He also co-founded PourMeABeer, a mobile app for discovering beer options. jacobmcdaniel+3

Jacob served as an Infantry Sergeant in the Kansas Army National Guard from 2002 to 2008, including a deployment to Baghdad, Iraq (2005-2007), where he received the Army Commendation Medal and Combat Infantry Badge. This experience shaped his leadership abilities and adaptability. jacobmcdaniel+1

His professional philosophy emphasizes User Experience (UX) strategies that align business goals with user needs, focusing on results-driven leadership, and simplicity in design. He advocates for streamlined workflows, scalable systems, and human-centered design to create intuitive and engaging product experiences. jacobmcdaniel+1